How the pandemic amplified the importance of brands

How the pandemic amplified the importance of brands

Some people think of a brand as a logo or a snappy tagline—but branding is so much more. A good brand connects people with a product or service on an emotional level. It builds trust. It sets expectations. And while during the past year our greatest needs were in some...
Clubhouse, why here, why now?

Clubhouse, why here, why now?

I’ve been thinking a lot about the social network, Clubhouse, lately. I’m a new user, having been on the app for about a month now, which isn’t saying much. While the invite-only app has grown from 1,500 to a million-plus members since May (boosted by $12 million in...