Prospyr, formerly known as “Treasure Hunt,” is a 60-year-old regional jeweler and reseller based in Pennsylvania. But when they expnaded their footprint to Florida, they faced numerous challenges attaning and growing their customer base.
They engaged Big Thinkers Society in an end-to-end strategy, researching the customer base and assessing the market, which led to a complete re-creation of the brand, full-scale marketing strategy and even store design. We then executed in the market, activating channels from print and radio to email and social to proximity ads and SEM. In addition, we developed numerous features on their website to support customers during the pandemic, such as the ability to make an appointment online.
We’d be delighted to show you additional work. Contact us.
Brand Strategy, Brand Identity, Naming, Research and Insights, Messaging Framework, Marketing Strategy, Website, Email, Competitive Assessment, Trends Analysis, Personas, Journeys, Lead Generation, Social Media (organic and paid), Print Advertising, Radio Advertising, Store Design, Collateral